A Skyrocketing Industry - Nielsen
"Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023".
Podcasts Are Popping. 16% 2021 Growth. - Edison Research/The Infinite Dial 2021/Triton Digital
"Monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time."
Awareness of Podcasts in 2022 is at 75% of the U.S. Population - Improve Podcast
"212 million people had contact with podcasts in 2021. Ten years ago it was 90 million fewer. In 3 years, awareness will reach an additional 40 million people."
"There’s every reason to expect the rapid growth of the podcast market will continue as consumers switch to on-demand content."
Embrace Digital Marketing To Survive - Forbes
"Digital is the clear winner. Companies are finding themselves in the position of having potentially lost millions through cancelled events. Companies need to move into social marketing, content marketing and influencer-led campaigns."
Podcast Revenue To Grow 15% In 2022. Despite Pandemic - PricewaterhouseCooper
“Despite COVID, which has slammed everyone, we’re still seeing growth in podcast advertising, it’s definitely a resilient media.”
The Podcast Revolution Is Here To Stay - LA Times
"A Nielsen survey found that half of American homes contain podcast listeners. The power of podcasts today is perhaps most tangible in the context of a traditional, personal form of information delivery...with impressive results."
Podcast Reach In The U.S. 2017-2024 - Statista
"There could be over 100 million podcast listeners in the United States by 2024. Consumers are now using podcasts successfully for educational purposes, branding, growth and raising awareness in every key media segment and key issues in society."